Spiegel Launches New Social Sewing App

Spiegel is proud to announce the creation and introduction of the Spiegel Social Sewing Application. This application has been custom developed to work hand-in-hand with you and our Limited Edition 60609 computerized home sewing machine. The Spiegel Social Sewing application is here to help educate and guide you through the general uses of this exciting sewing machine, and also the educational advantages available within the application itself. Once you download the app you will have free access to sewing tutorials, latest fashion trends and much more. Great for beginners and experts alike, the 60609 is one of the most advanced home electronic Wi-Fi enabled sewing machines on the market. With over 350 built-in stitches, USB charging station, on-board Stitch Cam and its own Wi-Fi station, the 60609 comes fully equipped with the ability to reach a new generation of tech savvy sewing enthusiasts.

Thanks to patent-pending Wi-Fi technology you will be able to enjoy video tutorials and unlock special features on the machine directly from the Spiegel Social Sewing Application. Premium stitches and digital patterns will also be available for purchase on iTunes and Google Play. Utilizing your own Wi-Fi enabled device means you can better enhance the sewing experience. The unique smart sync technology allows you to use a smart phone or tablet, to avoid learning new technologies and changing or updating pesky personal settings.

Spiegel is proud to celebrate 150 years of style, by releasing this limited edition sewing machine and making this wonderful sewing application available to everyone free of charge.

Download the Spiegel Social Sewing App in iTunes


Newport News Sets Sail for the High Seas

Starboard Cruise Services scored an exclusive deal to bring Newport News, known for casual lifestyle fashions, to sea.

Beginning this fall, the company’s best-selling apparel and accessories collections will be sold exclusively by Starboard, part of the global luxury group LVMH Moët Hennessy Louis Vuitton.

The partnership was announced as part of the 150th anniversary of Spiegel, the iconic women’s fashion retailer, which bought Newport News in 1993. The resort-wear collection, designed by Richard Lowe, will be on ships in October.

According to Lowe, it offers vibrant prints, elaborate beading and striking silhouettes that will distinguish it from other resort wear.

‘We are always seeking to offer the most fashion-forward, affordable and exclusive choices to our millions of cruise guests and Newport News is one of the most desirable brands we could have chosen,’ said Patrick Gates, Starboard Cruise Services’ chief merchandising officer.

Newport News has been supplying millions of customers with its signature ‘easy style’ collections for more than 40 years. Known for innovation and affordability, the company originated such programs as ‘Build Your Own Bikini’ and ‘One Price Fits All.’

Newport News also was instrumental in introducing some of the most successful models and actresses to the American public. Claudia Schiffer, Heidi Klum, Janice Dickinson, Yasmine Bleeth and Yamila Diaz are examples of those who have graced the covers of Newport News catalogs.

The company will be featured in ship brochures, and original archives from Newport News will travel aboard select ships. Fashion events and celebrity appearances will round out the Spiegel anniversary celebrations.

 Copyright 2015 Seatrade.